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JIAJUN HU

London College of Fashion

JIAJUN HU (aka Alanca) is a fashion designer and founder of HUMANHU. A 2025 MA graduate in Costume Design for Performance from London College of Fashion, his practice spans styling, painting, and avant-garde performance curation. His vision is rooted in dystopian sci-fi imaginaries and the raw pulse of underground club culture, interrogating the construction of identity and the blurred boundaries between the real and the theatrical. As leader of a performance collective, he approaches clothing as a transformative medium, intimate yet provocative. His work inhabits the tensions between chaos and order, the futuristic and the primal, the individual and the collective.

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Emotional Debris

Category: Apparel

Competitions: Fashion Competition 2026

In everyday life, we unconsciously project countless emotions onto the objects around us. A scratch on a table, a forgotten garment, even a discarded piece of fabric, all become vessels of anger, desire, shame, tenderness, or secrets.Objects are no longer passive; they transform into containers of emotion, catalysts of memory, and surrogates of longing. This collection explores the symbiosis between emotion and object. By deconstructing and regenerating discarded materials, I reshape them into theatrical forms: distorted cuts suggest suppression and struggle, layered colors capture accumulation and eruption, and exaggerated silhouettes thrust hidden emotions into the spotlight.These works are not merely garments, but escapes and incarnations of emotion.The wearer becomes more than a body, they become the co-narrator of a dialogue between emotion and matter.

In association with Arts Thread

Working with our partners at Arts Thread to develop lifelong learning and career opportunities for students of fashion and design. Our partnership provides the opportunity to compete on a world stage, participate in industry led workshops, set up an outstanding portfolio and gain access to the resources that will kickstart careers in fashion and design.