EROSURE

Category: Apparel

The inspiration for this project stemmed from the issue of coastal erosion; A pressing environmental concern that I felt compelled to address through my creative work. To raise awareness in a meaningful and engaging way, I developed a brand called “EROSURE”, a name derived from the word “erosion”, symbolizing both the problem and a design-led response to it. The project features a curated collection of sixteen fully fashioned knit outfits, each named after a coastline currently impacted by erosion. This naming concept was chosen to highlight specific locations affected by the issue, and to spread awareness about them. Although coastal erosion is destructive and often devastating, I was intrigued by the idea of translating its visual impact into something softer and more hopeful through fashion. This led to a focus on texture development and a palette of beautiful, neutral tones, echoing the natural elegance of the coast. In line with this vision, I aimed to create a sleek, minimal aesthetic for the brand, reflecting my personal perception of coastal landscapes. Sustainability and timelessness were key values throughout the design process. I developed versatile, seasonless pieces that encourage longevity in wear, alongside everyday staples designed to become wardrobe essentials. To ensure the highest quality and environmental responsibility, I sourced luxury, sustainable yarns locally, emphasising craftsmanship and care. All garments in the collection are fully fashioned to minimise waste during the production process and to be more sustainable. The result is a collection that not only tells an important environmental story but also invites consumers to invest in garments they will cherish, preserve, and wear with purpose. From this project I have put forward "The Happisburgh Dress" - a fully fashioned knit dress, with flared sleeves and a dropped waist.