YAGA: An offering to our heritage

Category: Apparel

Indian culture has always been a testament to resilience, embracing change and adaptability to survive the challenges of history. Yet, in the pursuit of survival, we often had to compromise and let go of certain traditions and practices. Today, as we stand stronger, shaped by those sacrifices, we find ourselves in a position of pride and empowerment. This moment in time allows us to reclaim, preserve, and celebrate our heritage with renewed vigor. By showcasing our culture on a global stage, we not only honor our roots but also inspire future generations to cherish and continue this legacy. Our culture is no longer just about survival—it is a thriving, evolving narrative of identity and pride. There has been a gap in the segement of ethnic wear between men and women, but now with the growing market finding a gap in pattern making “Yaga” is a collection that offers garments to men who seek celebrate their culture with new vigor, aiming to rejuvinate the culture. To make ethnic garment more seasonless and giving a global appeal.