OX - Denim Fields Forever
Category: Apparel
Competitions: Fashion
OX is a sustainable streetwear brand for environmentally conscious and expressive women. They want their creations to allow women to express their individuality through the art of dressing. Some garments have the ability to be customised with features, such as with press-studs and recycled buttons and zips. These featured have been wadded with any waste made from production to strive to be a zero waste collection. OX uses recycled denim in their knitted and sewn garments to extend the life of denim and reduce fashion's environmental impact. their goal is to re-invent pre-loved denim whilst keeping its practical history alive, this is reflected in their launch collection of farming called 'Denim Fields Forever', with denim originating as workwear. OX reflects on the history of denim for men and reinvents it for women, to address past, present and future advances in equality. Longevity is non-negotiable, and so each stitch is done with love and care to make the garments last a lifetime.
