Yu Watanabe

After completing a BA Graphic Design, I worked as an Art Director at an advertising agency. Through various projects, I became interested in the relationship between creativity and social issues such as environmental problems and climate change. To further develop my knowledge in these topics, I completed the MA Material Futures at Central Saint Martins, University of the Arts London, UK. My research focuses on how design can function to address increasingly complex social issues through colliding different perspectives, materials, technology and science. While utilising the ability to communicate effectively through advertising, I have been exploring how design can function in various aspects, not only in graphics, but also through materials, products and other areas. I contribute to people, culture, nature and the earth by discovering the value of things from both a future perspective and a problem-solving mindset, and by appropriately converting and communicating these solutions to society and the world.