Jasmine Cheung

I am Jasmine Cheung, a fashion designer from Hong Kong and currently based in New York. Ever since I laid the first stone of my passion for design at the age of 11, I have been devoted to creating garments that empower wearers to challenge dressing norms and embrace self-expression.   My work often lies in a deeply personal and female-centered perspective. By drawing inspiration from my own experiences and thoughts, I embellish my designs with resonance to authenticity and a feminine narrative. Primarily, working with woven fabric, I am drawn to its stiffness and versatility, which in turn enables me to create 3D forms in unconventional ways. Moreover, my design process revolves around the interplay of silhouettes and layering. I pay extra attention to cohesiveness and visual coordination, ensuring that fabric texture, colour choices, and prints are carefully considered to achieve cohesion and depth within my pieces. In recent years, I have stepped forward by creating custom prints, adding a new layer of complexity. I would integrate custom prints into a structural design, striving to create garments that are layered and dynamic. To me, fashion is a comfortable aesthetic state enabling the identification of an individual despite intersectionality. It transcends borders and goes beyond race and gender.