sam et-tayfy
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Sam Ettayfy is a Moroccan-born designer and the founder of WHITEROOMSTUDIOS. After studying engineering for three years, he made the decision to follow his true passion for fashion. Sam approaches design with a focus on process, material, and emotion — drawn to clothing that feels lived-in, intentional, and unapologetically personal. He does most of the work himself, from pattern-making to sewing, building each piece as a reflection of transformation and control. WHITEROOMSTUDIOS is his way of creating space — both literally and creatively — to slow down, think clearly, and make work that feels honest.
