ewe: a sports bra made from regenerative wool
Category: Apparel
Competitions: Fashion Competition 2025
ewe is a sports bra made from regenerative wool for athletes that spend a long time being active in the outdoors. From hiking to trail running, ewe is a medium-impact sports bra that is made from the land we live on. Unlike synthetic bras that pollute microplastics and can leave us chafing, ewe is made from entirely natural fibres and has effective moisture management to minimize chafing while still providing support. It’s signature blue is made from a natural saxon blue dye that only works with natural protein fibres, championing the inherent qualities of wool. ewe is not just about apparel, fashion, sports or sustainability. It is about being a part of a larger collective of understanding what our clothing is made of and improving material literacy.