Only Natural Fashion Competition

“You can find inspiration in everything. If you can’t, look again” – Paul Smith

The brief is simple: Design a truly bespoke fashion item that you would love to wear, that’s inspired by nature and made from only natural fibres and materials.

Categories: accessories, clothing, footwear.

Regardless of your passion or chosen category, whether your design draws inspiration from the beauty of nature surrounding you, addresses pressing issues like the decline of coral reefs, the light pollution in our skies, the vast amounts of fast fashion items discarded into landfills annually or whether you choose to design a sofa inspired by the veins of a leaf or a jacket inspired by a 200 million-year-old ammonite – Only Natural encourages entrants to take inspiration from nature, to ignite a passion for the future of our planet and to craft something unique using Only Natural fibres and materials.

Your design MUST include two or more natural materials from cotton to wool and wood to stone (other materials include but are not limited to bamboo, mohair, hemp, cork, etc.) We accept the use of nature derived products such as glass or metals, where the end result can be recycled and reused.

Your design must NOT include fur or exotic skins such as crocodile, alligator, python or other snakeskin, ostrich skin, plastic, synthetics such as polyester or lycra.

Your design CAN include a minimal use of non-natural materials to join natural materials together (e.g. glue, metal screws) or to enhance item’s functionality and durability (e.g. light bulb filaments, electrical cables, ink, paint, varnish, etc). But we encourage you to swap these for natural alternatives where possible for the ease of recycling.

Other design essentials:

• Ethical sourcing: the use of animal fibres is allowed when sourced from animals not raised or killed for skin or fur. Use of animal waste, for example cow skins and hides is encouraged.
• Sustainability: chosen materials should be sustainably sourced and processed. The resulting product should be designed to minimise waste and support recycling or reuse.
• Commercial viability: your design should align with genuine consumer needs and be suitable for large-scale production and distribution.

The entry should include the following elements:

1. A brief summary of your project provided in English. Inclusion of high-res imagery or sketches of your project (JPEG or PNG files) advised.
2. Design documentation: a comprehensive document detailing the product’s design process, from inspiration boards to technical specifications (Please note: a prototype does not need to be physically made at this stage).
3. Material breakdown: a detailed explanation of the fibres and materials used, their sourcing, and the rationale behind their selection.
4. A short two-minute video (using a mobile device is accepted) to introduce you and your design. This is optional but encouraged.

Design students, Good luck and bring it ON!

After creating your profile and uploading all relevant materials onto the Only Natural competition platform, your design will be judged by our panel of industry leading experts and a shortlist of finalists will be determined in each of the competitions (Fashion and Home).

Category winners will be notified by email by 15th August 2024. At this time winners will provide a digital prototype of their product and/or provide additional imagery and video footage of the item highlighting functionality for a live final later in the year, where the Overall winners from each category will be selected. Category winners will be asked to provide a physical prototype, if available, for the ‘IRL’ final exhibition.

There will also be a People’s Choice award, selected by public vote in July 2024.

All entrants are encouraged to upload a copy of their project to showcase their work on the official competition partner site artsthread.com.

Winners in each category will receive help towards the creation of a physical prototype, professionally manufactured, and will be promoted to the industry. Each winner will receive a coveted Only Natural winner’s trophy and framed certificate. Only Natural will provide exposure and promotion of all winners across all social channels. Additional prizes may be announced by the organiser at a later date.

Our expert panel of industry leading judges have been carefully selected based on their credentials and long-standing experience in the fashion, furniture, interiors, materials and sustainability spaces.

Alex Brownless

Alex Brownless is the CEO and Co-Founder of Arts Thread & Global Design Graduate Show who collaborate with Gucci and Google Arts & Culture.

Alex graduated in Fashion/Textiles in the early 1990’s and has a rather diverse career, designing for such companies as Banana Republic, Gap, M&S etc. He created the successful fashion rave label NASA, oversaw global partnerships and business development for WGSN, consulted for fashion manufacturers in Italy, China, India, Turkey & Puerto Rico supplying many retailers & brands worldwide. He also headed up the international fashion division at US based creative recruitment consultancy Aquent. Over the last two years he was consulting for Premiere Vision in Paris and Lineapelle in Milan, prior to this he consulted for Ascential owners of WGSN, Cannes Lions & Coloro.

Jens Laugesen

London-based Jens Laugesen is an award-winning Danish fashion designer who holds an MA in Womenswear Design from Central Saint Martins and a Masters in Fashion Management from Institut Francais de la Mode in Paris. He has won awards including the LVMH Prize at ANDAM Awards in Paris and was also the first London-based young designer to be scouted by Rex Kawabuko and stocked in Dover Street Market.

Much of Jens’ work has been inspired by his personal design philosophy named hybrid reconstruction, a style developed during his creative research at university. Evolving from a unisex-inspired urban collection embodying the deconstruction which defined the 90s, Jens’ signature designs then shifted to concept-led creations aligned with traditional, luxury artisanal craftsmanship.

As he quickly became recognised by industry leaders as an impressive creative and experienced fashion strategist, Jens took the step to launch his fashion consultancy business with JENS LAUGESEN DESIGN and KONsensX Advisory Collective. His multicultural background has shaped a personal design vision and an ability to develop cohesive concepts which seamlessly blend within the commercial framework and allow for the strategic execution of brand vision.

Nikita Jayasuriya

With over 21 years of industry experience, Nikita stands as a recognized creative leader, cultivating influential global partnerships, driving sustainability initiatives, and leading successful teams. His portfolio boasts notable collaborations with industry-leading brands like Dior, Nike, Adidas, Premier League, LVMH, BFC and H&M Foundation. Nikita’s expertise extends across innovation, strategic planning and global business development, leaving a lasting impact at the intersection of creativity, commerce, and sustainability.

Ana Del Rio

Ana Del Rio is an award-winning British/Spanish fashion designer specialised in leathercraft. Intending to lead a leather revolution, through her brand ANA DEL RIO, she focuses on creating timeless contemporary leather garments which primarily focus on the fusion of the rich tradition of leathercraft with the innovation of surface techniques. Her main sources of inspiration come from her Spanish heritage and the many traditions she has enjoyed growing up in Madrid.

Awards she has received include the Real Leather. Stay Different: Overall International Joint Award; International People’s Choice Award; UK Overall Award and UK Apparel Award; the Graduate Fashion Week: Fashion Innovation Award 2023; the Leathersellers’ Design Award 2023 and the Roadley Award 2023: Supporting Innovation in Sustainability.

She has also been an active participant in the Artifacts Live: a Legacy in Leather project, a collaboration between the Museum of Leathercraft and De Montfort University.