Image credit: George Troch
This April, Only Natural turns its focus to mohair.
Developed in collaboration with the Mohair Council of America, Mohair Month introduces a new digital platform – Naturally Mohair – created to engage a new generation of designers and material thinkers.
Across the month, Naturally mohair will showcase mohair’s fibre heritage, alongside its clear relevance to contemporary design. Mohair has long held a place within fashion, famed for its distinctive texture, strength and lightness. What Mohair Month will demonstrate is how its performance is being reconsidered within today’s material landscape.
Mohair Month creates space to examine the fibre more closely – how it behaves, how it responds to process and how it can be applied across different design contexts. The focus is not on reinvention, but on understanding.
As part of the Only Natural network, the initiative connects with designers and students across key fashion capitals including London, Paris, Milan and Copenhagen – reaching those at the early stages of material exploration and decision-making.
Mohair Month marks a starting point. From here, mohair will participate in the wider Only Natural conversation, positioned alongside other natural fibres and material systems shaping the future of design.
Follow @naturallymohair on Instagram to delve into the world of mohair, nature’s diamond fibre.
