Image source: Luxiders
Second hand shopping is on the increase and that’s great. But sometimes you just have to buy new. When you do, there’s a simple rule to remember for a more sustainable choice: buy natural.
We all know the fast fashion industry’s impact on the environment is huge, with the bulk of fabrics used being synthetic and made from fossil fuels. As we know, materials such as polyester and nylon are not biodegradable and can shed microplastics into our waterways with every wash. So conscious choices can make a difference.
The solution is to focus on quality and practicality. Don’t buy anything made from synthetics or semi-synthetic blends. By choosing garments made from a single, natural fibre such as cotton, linen or wool, you can be sure the materials are easier to recycle. They are also likely to be more durable. This means the garment will last longer but ensures that when it eventually reaches the end of its life, it can biodegrade.
Designers Leading the Way
As awareness spreads, it is getting easier top find brands embracing the natural first. approach. Here’s a selection:
- Yes Friends produces a range of garments from organic cotton and linen, prioritising comfort and a minimal environmental footprint.
- Rapanui uses natural, regenerative, or recycled materials that are Oeko-Tex certified, a label that ensures the fabric is free from harmful substances.
- Noctu specialises in pyjamas made from organic cotton, offering a soft and eco-friendly choice for sleepwear.
- Kohr is a made-to-order brand that manufactures everything from mostly undyed organic cotton, linen, and bamboo, showcasing the beauty of natural materials in their purest form.
By supporting brands like these, you can make a powerful statement with your wardrobe and contribute to a more sustainable fashion future.
